Case Study
How do you unify six distinct pillars of expertise under one cohesive roof? 2CGroup is the entrepreneur’s "one-stop shop," but their visual ecosystem needed to reflect the synergy between their brands. We defined a comprehensive identity that connects services ranging from finance and HR to RSE and innovation. Discover how we built a brand strategy and digital experience that supports clients from seed stage to corporate powerhouse.
Brand Strategy
Unity in diversity — The studio engineered a master brand identity designed to house six operational verticals without losing clarity. The visual system utilizes a shared design language to emphasize the "group" aspect, while distinct color coding and motion elements give each specific service—recruitment, marketing, finance—its own recognizable character and weight.
Digital Ecosystem
A platform for growth — From the main web portal to communication assets, we deployed the new identity across all touchpoints. The user experience was designed to be fluid, allowing entrepreneurs to easily navigate between services. To this day, we continue to support 2CGroup with communication tools that reflect their commitment to offering the best solutions possible.
What was the objective behind your collaboration? Branding for an entire group that had just been formed. What did you enjoy the most during your collaboration? Creativity and reactivity. Every problem became a solution. It is often difficult to dialogue with creatives, but iytro creative studio perfectly understands business challenges, facilitating exchanges. Are there any areas for improvements? A bit more visibility throughout the project. Weekly calls are great, but having a little teasing between 2 presentations would be good for impatient people like us.
