Case Study
Scaling Revenue Operations — Critizr, a leading Customer Interaction Management platform, required a robust infrastructure to support high growth. We partnered with them to overhaul their sales and marketing operations, transforming their HubSpot environment into a high-performance engine capable of processing and converting prospects with maximum efficiency.
The RevOps Engine
Structuring for scale — The primary hurdle to Critizr's growth was data complexity. Their existing database needed deep cleaning, and they lacked a structured system to effectively prioritize leads. We deployed a comprehensive RevOps strategy, acting as an extension of their team. By rigorously cleaning the database (Data Hygiene) and implementing a precise Lead Scoring model, we ensured the sales team could focus purely on high-value prospects.
Pipeline Velocity
Unified performance — The impact was a continuous, efficient flow pipeline. We built complex automation workflows that not only ensured GDPR compliance but also bridged the gap between marketing and sales. Today, the sales team operates on a clean database with clear visibility on top leads, while marketing has full insight into campaign performance through a fully optimized HubSpot setup.
What was the objective behind your collaboration? 1/ To modernise our website to truly support inbound marketing. 2/ To relaunch paid search and paid social to increase leads and lead to MQL conversion. What did you enjoy the most during your collaboration? Flying Saucer people act as members of the team. They offer various skillset that work in complement to deliver a complete offering. This means that as a senior leader, I can work directly with them without feeling overwhelmed nor inundated by details. Are there any areas for improvements? It would be good to have weekly project status calls as we increase our collaboration.
