Case Study
Rebranding a Greentech Leader — We partnered with Fleetenergies, a cleantech innovator using AI to reduce fuel consumption and CO2 emissions, to execute a complete rebranding and product design overhaul. Our goal was to align their visual identity with their high level of innovation, creating a cohesive brand that reflects their cutting-edge technology.
Tech-driven Identity
Green impact & precision — Fleetenergies needed a brand image that communicated both "green impact" and "technological precision" to a demanding B2B audience. We designed a modern, dynamic logo featuring a stylized "F" in vibrant green gradients to symbolize energy flow and sustainability. This new identity establishes a strong visual foundation that distinguishes them in the competitive logistics market.
SaaS Experience
Clarity & Conversion — Beyond branding, we created a comprehensive UI kit for their software, focusing on dark-mode dashboards that highlight key metrics like fuel savings with absolute clarity. We applied this holistic design strategy across a new marketing website, specifically engineered to convert visitors by clearly showcasing their value proposition and trusted partners.
