Case Study
How do you create hype that translates from the unboxing to the finish line? For the Paris 10k, Adidas challenged us to energize their launch of the Adizero Pro 4. We went beyond simple packaging to create an immersive activation for athletes and influencers. Following this, we shifted gears to lifestyle, crafting a full Spring/Summer capsule event for Adidas Originals. Dive into how we brought the brand to life, from the box to the streets of Paris.
Influencer Activation
More than just a box — For the Adizero Pro 4 launch, we designed an exclusive "race-ready" kit for key influencers and athletes. The packaging was engineered as an experience in itself—building anticipation and delivering the tools needed for peak performance. It wasn't just about delivering shoes; it was about delivering the mindset to win.
Event Design
Immersion in the city — For the Adidas Originals Spring/Summer relaunch, we took over a Parisian café to create a holistic lifestyle experience. We managed the entire artistic direction and production, covering every detail from custom interior decoration and branded coasters to outdoor DJ booths. The result was a vibrant physical space that perfectly captured the cool, urban essence of the Originals brand.
