Case Study
Can the complex world of crypto financing look simple and secure? Aplo provides prime brokerage services for the crypto economy, but their communication needed to bridge the gap between technical complexity and institutional trust. The team helped Aplo redefine their visual language, leveraging new creative assets to speak clearly to sophisticated clients.
Visual Language
refined and reliable — We moved away from the chaotic aesthetics often associated with crypto build a brand image rooted in stability and professionalism. The refresh included a suite of custom illustrations and a clean layout system that conveys security—essential for a company handling digital assets.
Asset Rollout
Consistent across channels — We applied this refreshed identity to a reworked website and a newly defined sales deck. By aligning the digital experience with their sales materials, we ensured that Aplo presents a unified front to investors and clients, reinforcing their status as a trusted partner in the fintech space.
