Case Study
Is it possible to unify four different schools under a single, bilingual vision? BIM School needed to consolidate their expanding network of schools into one cohesive educational brand. We managed a full rebrand from naming to rollout, proving that structure and creativity can coexist. Discover how we built a unified platform that gives children the tools to feed their curiosity in a truly bilingual context.
Brand Strategy
A unified educational path — We moved away from a fragmented image by uniting the four existing schools under a single, powerful identity. The new "BIM" brand reflects a constructive, forward-looking approach to education. The visual language is playful yet structured, designed to appeal to parents looking for academic excellence and to children eager to explore.
Digital & Comms
Building the future — To support their growth, we developed a website and communication assets that clearly articulate their unique value proposition. The digital experience is designed to be informative and reassuring for parents, showcasing the school's philosophy. We continue to support their expansion, ensuring the brand scales seamlessly as new schools join the network.
What was the objective behind your collaboration? Redefine the brand identity and graphic charter and develop a new website. What did you enjoy the most during your collaboration? The quality and finesse of understanding the need, especially during the creation of the brand platform and the graphic charter. The availability of the various contacts and the ease and quality of exchanges with them. Are there any areas for improvements? Web development follow-up.
