Case Study
How do you turn complex satellite data into clear business intelligence? Birdia (formerly a complex tech entity) needed to transition from a technical provider to a market-leading solution for insurers. We executed a strategic renaming and branding overhaul to position them as the bridge between raw data and actionable insights.
Naming & Identity
A bird’s eye view — We steered the naming process to "Birdia"—evoking height, vision, and perspective. The accompanying visual identity is sharp and technological, utilizing data visualization principles to suggest precision. It transforms abstract satellite inputs into a tangible asset for decision-makers.
Positioning
Intelligence for decision makers — To capture the B2B insurance and contractor market, we moved the brand focus beyond "AI tech" to "risk clarity." The result is a confident brand that stands out in the crowded SaaS market, promising reliability and innovation in equal measure.
