Case Study
How do you guide three distinct investors through the same crypto door? Coinhouse needed to speak simultaneously to beginners, high-net-worth individuals, and corporate treasurers. Our collaboration began with strategy and evolved into a full digital overhaul, ensuring that every user finds their specific path through the often-confusing world of crypto investment.
Sales Strategy
Segmented storytelling — We started by producing targeted sales decks that addressed B2C and B2B audiences separately. This product-led strategy allowed Coinhouse to tailor their pitch, ensuring that the specific pain points of a corporate investor and a private individual were met with relevant, distinct value propositions.
UX/UI Optimization
A path for everyone — We reworked the entire website navigation to create three distinct entry points. Whether a user is discovering crypto, investing over €10k/year, or looking to diversify company treasury, the new site architecture guides them effortlessly to the right place. We supported this new flow with media campaigns that reinforced the tailored messaging.
