Case Study
What does the future of food look like? Five Seasons Ventures (FSV) is a VC firm dedicated to food tech, and they needed a look that matched the vitality of their portfolio. The team helped executed a full rebrand, moving away from traditional financial codes to a "highly vitamined" aesthetic that puts their portfolio companies front and center.
Visual Identity
Highly vitamined — We ditched the conservative greys and blues often found in VC for a palette that pops. The new identity reflects the energy of the consumer brands FSV backs. It is fresh, appetite-inducing, and signals clearly that they are experts in the fast-moving world of food technology.
Digital Experience
Portfolio first — The website was designed to be a showcase of innovation. We structured the user journey to highlight the portfolio companies immediately, demonstrating FSV’s extensive expertise and track record. The site serves as a dynamic platform that connects founders, investors, and the future of nutrition.
