Case Study
How do you modernize a technical leader without losing their legacy? Hones provides high-level "Part-time CTO" services, bringing structure to growing tech companies. They needed a digital presence that reflected this reliability. We refreshed their brand, leveraging their existing core assets into a clean, structured visual language that exudes technical competence and modern agility.
Visual Evolution
Honoring the legacy — We took the foundational elements of the Hones brand—their logo and historical colors—and elevated them into a new design system. The result is a "clean and structured" aesthetic that mirrors the operational clarity a CTO brings to a business. We expanded this system with a set of unique custom icons to visualize complex technical concepts simply.
Web Experience
Motion and structure — We remapped the entire website to improve user flow and comprehension. To break the rigidity often associated with technical consulting, we introduced animated hero sections that bring energy to the interface. The new site balances professional rigor with a dynamic user experience, proving that technical expertise doesn't have to look boring.
