Case Study
How do you manage a family of creative schools without losing their individuality? The School of Arts group challenged us to rebrand their corporate entity while also refreshing the identities of their specific schools (Music, Design, Theatre, Dance). We built a brand architecture that allows the group to lead with authority while giving each artistic discipline its own stage.
Group Branding
The conductor — We started by establishing a strong corporate brand for the group itself. This identity serves as the foundation, providing a stamp of quality and administrative excellence. It unifies the network, reassuring parents and students of the educational standards behind the artistic freedom.
School Rollout
Distinct disciplines — Moving down the hierarchy, we created and refreshed the brands for the individual schools. We developed a visual system that shares DNA with the parent group but allows for unique expression—using specific colors and motifs to reflect the distinct energy of music, design, theatre, and dance.
