Case Study
Demystifying crypto investing — We partnered with Gemini, a next-generation cryptocurrency exchange, to elevate their brand visibility across social platforms. Our goal was to drive user acquisition by demystifying complex financial data and delivering a steady stream of engaging content that simplifies the investment process for the general public.
Visual velocity
Data-driven creativity — To stand out in a crowded market, Gemini needed to maintain a high frequency of content to keep up with social algorithms. We established an agile creative pipeline to produce monthly batches of dynamic video and static ads. By focusing on accessibility—translating "Bitcoin growth" into bold visuals and using hooks like "Start with $5"—we lowered the psychological barrier for new investors.
Scaling Awareness
Continuous engagement — This high-velocity production strategy ensured Gemini maintained a constant, fresh presence on social feeds. The approach significantly expanded their customer base by reaching a wider audience and provided crucial support for the successful rollout of new products like the Gemini Credit Card.
What was the objective behind your collaboration? The goal was for Flying Saucer to help improve our creative output, align on tactics, and continue to learn on the types of content that users care about most. What did you enjoy the most during your collaboration? The discussions with their team and crafting creative has been a great process. Our team has been able to share insights on what is working within product, how the market is changing, and the types of creatives that are resonating best on marketing efforts. This has helped drive better creative outcomes with stronger CTR/CPA results MoM, while also helping us stay relevant on what users are seeking in the crypto space.
